Content creation space, ‘THINKSMART HUB’ launched


  • The opening of the first “THINKSMART CENTER”Will provide an integrated impetus to content creation for all users of social networking sites

Dubai, United Arab Emirates: ThinkSmart, a leading media and public relations company, has become the first in the region to launch a creative content hub, “THINKSMART HUB”. Located in the strategic area of ​​Al Quoz Creative Zone, this is the first infrastructure of its kind that will support and stimulate the creation of content for social media users on various platforms like Instagram, Snapchat, Tik Tok, YouTube and Podcasts. .

The “THINKSMART HUB” also happens to be one of the pioneering brands to gain traction in the potential ecosystem provided by the government in the Al Quoz Creative Zone. With the announcement of the rental waiver for up to two years by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, THINKSMART HUB is expected to be an integral part of transforming Dubai into a creative economy capital of the world by 2025.

Sharing her thoughts, Lina Nihad Husri (CEO, THINKSMART HUB) said; “We strive to provide a thriving space that leverages the creative bent of content creators. Whether it’s brands, individuals, or anyone already on social media or wanting to be a part of it, the hub provides new ideas and support to help stand out in a bustling social media space. It houses various themes and sets under one roof to meet content needs and will change quarterly to match the UAE’s PR schedule. So, whether it’s a seasonal collection or a festive theme, there is ample space and unmistakable designs to ensure that two shots do not look the same.

She further added; “We have chosen to be in the creative zone of Al Quoz after its announcement and launch in April 2021 by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum. Because it is an incubator for everyone in the field of content and art creation, we wanted to be an integral part of this ecosystem and will offer full support to all content creators and artists.

The THINKSMART HUB was conceptualized with the growing use of social media and the need for advanced lifestyle spaces in mind. While brands organically develop their media presence and follow-up; it seemed that there was a lack of supporting infrastructure that made it easier to create content. The hub intends to bridge this gap to offer photogenic film locations, sets, equipment and expertise to optimize time, talent and investment.

Since 2020, the use of social networking sites has increased dramatically in the UAE and has continued to remain one of their most essential parts of daily internet use. According to Global Media Insight *, Emiratis spend an average of nearly 3 hours a day on social media, with YouTube being the most popular, followed by Facebook and Instagram. There are approximately 9.84 million active users on social networking sites out of the 9.94 million inhabitants of the United Arab Emirates, making it a 98.99% internet active nation!

To further strengthen this series of digital and creative skills, the THINKSMART HUB offers inspiring spaces featuring vibrant graphics, eye-catching colors and interiors to suit the annual PR and media calendar. Whether it’s business shoots, product launches, lifestyle, fashion, makeup or tourism; there are plenty of opportunities for all budgets and needs. As the “work from home culture is taking hold; the hub also aims to provide stimulating spaces for those who wish to work away from home / office.


*Source –

For more information, please contact:
Reem Sarma at
Phone. : 0505744911

© Press release 2021

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Jenny T. Curlee