Chris Simms Joins PointsBet Content Creation Talent Team
Securing sports betting market share is no longer a game of who has the best odds and matches. As consumers get smarter, they also start looking for the best value for money and this is often the result of ancillary content such as reviews and predictions with established sports figures rather than promotion or of a social media campaign.
That is why Points bet continues to expand its lineup of talented commentators and analysts with the latest addition featuring NBC Sports NFL expert Chris simms which will help the operator to work on new content opportunities in the future. Simms, who has been an eight-year NFL veteran, will add a weekly betting segment to his dedicated podcast, Chris Simms: Unbuttoned.
Stimulate the commitment and value of the bettor
It will focus on helping bettors get their player props and pre-match bets correct, now backed by PointsBet and its resources. Commenting on this appointment, the CEO of PointsBet USA Johnny Aitken said Simms is a perfect addition to the bookmaker’s team as he seeks to establish a growing presence in the sports betting world in the United States and beyond.
Simms is a known face in the NBC Sports universe, which will make it easier for PointsBet to establish a presence and help reach new demographics, Aitken commented, adding:
“As the number of in-game bets increases, today’s users of the PointsBet app are looking for the kind of information and insight that someone with their experience can offer. “
CEO of PointsBet USA Johnny Aitken
This partnership was born out of an ongoing relationship between PointsBet and NBC Sports. Sports betting is the official betting partner of the popular sports network and Simms is a natural continuation of this alliance.
More betting expertise has landed in mainstream media
PointsBet has already been able to leverage its partnership with NBC Sports, presentation betting products at the Peacock Sunday Night Football Final Show and Football Night in America spectacle.
NBC Sports Next EVP of consumer digital and sports activities Will McIntosh said Simms’ take on football is always welcome and would be a great fit for any new formats explored between NBC and PointsBet.
McIntosh is confident that with Simm’s insight and understanding of football, he will be able to spark better engagement with viewers of any programming that is or may be running at any given time.
Previously, NBC Sports launched simulcast betting with PointsBet and added Sara Perlman as the official betting host for their NBC Sports EDGE show.