AWS and ViacomCBS Extend Strategic Agreement to Transform Content Creation and Delivery

SEATTLE – (COMMERCIAL THREAD) – Today, Amazon Web Services, Inc. (AWS), a company of Amazon.com, Inc. (NASDAQ: AMZN) and ViacomCBS (NASDAQ: VIAC) announced an agreement that makes AWS the provider preferred cloud for the global broadcast of ViacomCBS media operations. As part of the strategic agreement, ViacomCBS will migrate the operations of its entire broadcast footprint, which spans 425 linear TV channels and 40 global data and media centers, to the world’s leading cloud – the one of the first large-scale transformations in the media and entertainment industry. The migration will enable ViacomCBS to generate greater efficiency and cost savings, simplify access to content for its licensing partners, and reliably deliver new viewing experiences to consumers by delivering and streaming content. on any device.

ViacomCBS will leverage AWS’s industry-leading infrastructure and comprehensive cloud capabilities, including serverless, containers, databases, media services, analytics and machine learning, to create a media supply chain operating model and cloud-based delivery. This new cloud-based hub will help the broadcaster launch new channels faster, dynamically assemble live content to optimize delivery on any distribution channel, add image and video analytics to apps and automate workflows. ViacomCBS plans to use AWS Elemental multimedia services as well as machine learning technologies from AWS, including Amazon Rekognition (the service from AWS that adds intelligent image and video analysis to applications) and Amazon SageMaker (the AWS service for building, training, and deploying machine learning models), to rapidly scale video processing resources, automate workflows, and predict audience preferences. These capabilities will help ViacomCBS produce and deliver dynamic content and enable efficient distribution of national and local news on CBSN, CBS News’s 24/7 digital streaming service.

“We are expanding our strategic relationship with AWS to support our cutting-edge technological and operational transformation,” said Phil Wiser, executive vice president and chief technology officer at ViacomCBS. “With AWS, we’ll be able to automate and streamline our content production, licensing and distribution processes to consumer streaming services and innovate faster to deliver an improved customer experience. We are thinking and acting aggressively to take advantage of the major disruption that ViacomCBS is bringing to the market with our leading global content and services. AWS’s comprehensive portfolio of services will help us unleash the power of content in new and exciting ways that benefit our advertisers, licensing partners, and streaming services.

“We are excited to deepen our relationship with ViacomCBS to redefine video delivery of multimedia and entertainment content to a global audience on any platform,” said Greg Pearson, vice president of global commercial sales at Amazon. Web Services, Inc. “Moving its broadcast media operations to AWS gives ViacomCBS the agility to reduce costs, take advantage of new distribution models, and drive efficiency and innovation across its business lines.” global media operations. With AWS’s proven operational experience and unmatched portfolio of services, ViacomCBS can create and deliver new video content experiences with the utmost reliability and reach audiences no matter what platform they use. .

About Amazon Web Services

For 14 years, Amazon Web Services has been the world’s most comprehensive and widely adopted cloud platform. AWS offers over 175 comprehensive services for Compute, Storage, Database, Networking, Analytics, Robotics, Machine Learning and Artificial Intelligence (AI), Internet of Things ( IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), development, deployment and management of media and applications from 77 Availability Zones (AZ) in 24 geographic regions, with plans announced for 18 additional Availability Zones and six additional AWS Regions in Australia, India, Indonesia, Japan, Spain and Switzerland. Millions of customers, including the fastest growing startups, largest enterprises, and major government agencies, trust AWS to power their infrastructure, become more agile, and reduce costs. To learn more about AWS, visit aws.amazon.com.

About amazon

Amazon is guided by four principles: customer obsession rather than focus on competitors, passion for invention, commitment to operational excellence, and long-term thinking. Customer Reviews, One-Click Purchases, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire Tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services launched by Amazon. For more information visit amazon.com/about and follow @AmazonNews.

About ViacomCBS

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences around the world. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company supplies the largest share of the US television audience and has one of the largest and most extensive libraries of television and film titles in the industry. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.

For more information on ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.



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Jenny T. Curlee