Accenture Partners with MediaMarktSaturn to Reshape Content Creation

MUNICH–(COMMERCIAL THREAD) – Accenture (NYSE: ACN) will work with MediaMarktSaturn Retail Group, a leading consumer electronics retailer, to transform its content production into a marketing operation focused on improving efficiency and creating ‘ultimate relevance to the customer.

“In addition to being completely digital and data-driven, any effective marketing strategy requires ubiquity, quality and speed. Together with Accenture, we aim to take our digital customer engagement to the next level, through the implementation of a new scalable and scalable system. and a personalized content catalog, ”said Giuseppe Cunetta, Marketing and Digital Director of MediaMarktSaturn Retail Group.

“The ability to create quality content, consistency and scalability across multiple markets is paramount for online retailers,” said Massimo Morielli, president of Europe for Accenture Interactive. “Dynamic content is a clear point of differentiation for customers and helps keep retailers as a relevant destination in their mind.

To position MediaMarktSaturn’s content production as a source of competitive differentiation, Accenture will apply its SynOps platform to simplify, automate, and scale, while leveraging AI-powered insights to help deliver more engaging and relevant content.

“Our collaboration will help MediaMarktSaturn get closer to the needs of its customers while improving its ability to scale faster and drive operational growth,” said Manish sharma, Managing Director of the Accenture Operations group. “At a time when customers expect businesses to anticipate their needs, a forward-looking marketing function goes beyond dynamic market conditions by finding new sources of value, as well as transforming the way people work and business performance.

This announcement builds on the momentum of Accenture opening a new studio in Munich, Germany, bringing together the scale, speed and business expertise of Accenture Interactive and Accenture operations as part of its global content production and distribution offer.

About Accenture

Accenture is a global professional services company with industry-leading digital, cloud and security capabilities. Combining unparalleled experience and specialized skills in more than 40 industries, we offer strategy and advisory, interactive, technological and operational services, all powered by the world’s largest network of advanced technology and intelligent operations centers. Our 624,000 employees deliver on the promise of technology and human ingenuity every day, serving customers in more than 120 countries. We embrace the power of change to create value and shared success for our customers, employees, shareholders, partners and communities. Visit us at

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Jenny T. Curlee